Home Textile Industry: "Dark Horse" Of E-Commerce

Under the expectation of inflation, the concept of big consumption has been continuously pursued by the capital market. As a leading enterprise in the textile industry, [40.48 -0.78%] has also made a good performance. It has been favored by many institutions such as Boshi fund. Although the listed companies in traditional department stores are involved in e-commerce generally, but in the subdivision of the home textile industry, fuanna has actively integrated the new economic factors into the development of enterprises. While vigorously developing the traditional channels, it has also opened up its own official B2C website, and has opened the website to Taobao.

Fuanna's home textile industry is a sub sector in the textile industry. It has been influenced by the policy of stimulating domestic consumption and upgrading consumption. It has been in the stage of rapid development in recent years, and has maintained a two digit growth in recent years.

Today, not only is fuanna, home textiles [73.50 -0.68%], Meng Jie home textiles [46.28 0.94%] and other home textile listed companies are also building their own network marketing channels.

For home textile products with more standardized product packaging, e-commerce is not only a powerful supplement to offline channels, but also a higher proportion of the future.

To this end, the Securities Daily interviewed Lin Guofang, chairman of fuanna company.

Securities Daily: as a traditional textile listed company, how do you think of doing e-commerce?

Lin Guofang:

Securities Daily: how do you view the current market structure of home textiles e-commerce?

Lin Guofang: at present, the market structure of home textile e-commerce is almost the same as that of offline e-commerce.