Jinjiang Shoe Enterprises Transform Business Opportunities In Taiwan Shoe Machine Enterprises

The twelfth China (Jinjiang) International Footwear Expo is being held in the largest and most influential shoe exhibition in mainland China. Reporters in the field interview found that the footwear industry of "China Shoes Capital" Fujian Jinjiang is in the critical period of transformation and upgrading, providing unlimited business opportunities for Taiwan footwear machinery industry with strong technological advantages.

At present, Jinjiang, with the title of "China Shoes Capital", is the largest production base of sports shoes in China and the important production base of world sports shoes. There are 3016 footwear manufacturers in the city, with over 380 thousand employees, with 950 million pairs of shoes and 1 billion feet of leather, and the total output value of footwear industry is 47 billion 900 million yuan in 2009. Sports and tourism shoes account for 40% of the total output of the country and 20% of the world's total output, and the products are exported to 163 countries and regions. Figuratively speaking, on average, every 12 people in the world own a pair of Jinjiang shoes.

The footwear industry in Jinjiang has 12 listed companies and 26 listed backup enterprises, employing more than 70 spokesmen for movie and sports stars. The annual advertising cost in China's CCTV market is nearly 1 billion yuan. The footwear industry in the city has 31 Chinese well-known trademarks, 9 Chinese famous brand products and 36 national inspection free products. The number of "national brand" brands account for more than half of the national sports shoes industry.

The shoe manufacturing cluster of this size should be transformed and upgraded. Upgrading of machinery and equipment is the primary business.

Founded in 1983 in Taiwan Taichung County Dingsheng machinery, is specialized in shoemaking machinery and the entire plant output of Taiwan shoe machine well-known enterprises. Its machinery and equipment are widely used by the international "big brands".

"From the beginning of the Jinjiang shoe fair, we attend every session, and the booth is bigger and bigger. The shoe Fair will provide us with a better carrier and platform for expanding the market in Jinjiang and Fujian. "Mr. Chen Yanhan, the manager of the company, told reporters at his booth that after the" total growth "with the shoe fair, the business in Jinjiang has accounted for 1/6 of the whole company.

"This year's business is particularly good. Our order has been discharged until July," Chen Yanhan said. Jinjiang's shoe manufacturers are seeking transformation and upgrading, providing unlimited opportunities for the shoe machine industry. "We launch new products every year," he said. Nowadays, consumers are more comfortable with their feet and have higher requirements for shoes of different uses. Therefore, shoes machines are becoming more and more precise and personalized.

Italy Man Yu group is also a world-famous shoe machine enterprise. Its China general agent, Jinjiang Zhongtai shoe machine, has brought the latest "universal bottom press" with many national patent technologies. Gao Cong Haixing, the head of the company's business, told reporters in detail about the "magic" of the machine: the more sophisticated the sole is, the easier it is, and the operation is simple and convenient, automatically inflating without oil, keeping the workshop clean and tidy, and is an environmentally friendly new product.

"This product is jointly developed by our company and Taiwan shoe machine enterprises, and has won a number of national invention patents."

Taiwan is one of the most developed areas of shoe technology in the world, especially the technology level of shoe industry. Taiwan Machinery Industry Association has been leading Taiwan shoe machinery enterprises to participate in successive exhibitions. Taiwan's well-known enterprises such as Tian Gang, Qian Fu, Ding Sheng, Liang Jiang and WAN Ti participated in the exhibition. The number of exhibitors increased from 8 last year to 15, with 38 booths.

Lin Zhaojie, director of the Taiwan footwear industry association, said that the transformation and upgrading of Jinjiang footwear industry has provided unlimited opportunities for Taiwan shoe makers.