2010 Wenzhou Shoe Industry Rebirth (4)

The strategy of "going global" is deepening

From regional cluster to international Industrial chain fuse

Wenzhou Shoes has the courage to explore the international market, is good at allocating international resources, and constantly innovates the form of "going global". Wenzhou Shoes strives to integrate with the global economy and promote brand internationalization. Kangnai, Dongyi and Jilda were all selected as the "export famous brand focused on cultivation and development by the Ministry of Commerce" from 2005 to 2006.

First, transnational investment to upgrade "Made in China" to "Made in the world". Kangnai Group led the construction of the first batch of Russian economic and trade cooperation zones with a total investment of 2 billion yuan, which were launched by the Ministry of Commerce. Hasan Shoes has invested in Nigeria and become the largest shoe making brand in West Africa. Rongguang Group and the famous Egyptian shoe enterprise "Successful Enterprise" jointly set up a factory. Dongyi brand leather shoes have come off the production line in Russia and become a local hot selling product.

Second, establish international strategic cooperation. As early as 1991, Wenzhou shoe industry cooperated with international retail giants as an important base for its global procurement. Aokang Group cooperates with GEOX, the first brand of Italian footwear industry, to make a two-way pass and share the network. Kangnai Group joined SATRA, the world's authoritative footwear research institute, participated in the formulation of international standards, and married with the "classic car" of Italian KKGG Company. Augustus Shoes and Japanese footwear importers jointly develop antibacterial shoes. Red Dragonfly Group cooperates with Aisikang, a famous Belgian shoe design company, and is committed to the research, development and production of sports leather shoes. Spider King Group cooperates with Italy Jingtai International Group to produce safety shoes. Through the cooperation with German DHM Company, Juyi Group has realized the combination of people and foreign countries and ascended the ladder.

The third is the acquisition of overseas enterprises. Hashan Shoes Acquired Italian Wilson Shoes Company.

Fourth, set up overseas monopoly network. Kangnai has opened more than 120 franchised stores in more than 10 countries in Europe and the United States, and has opened flagship stores in prime locations in Paris, marking the integration of Chinese footwear brands into mainstream business circles abroad.

Fifth, go abroad to participate in exhibitions, cultivate and promote independent brands. With Wenzhou Footwear Export Committee as the main member, nearly 50 enterprises have participated in international shoe exhibitions over the years.

Sixth, strengthen exchanges with overseas peers. We adopted the methods of "going out" and "inviting in", and had a frank dialogue with the Footwear Association of Elche, Spain, to jointly sign the Wenzhou Declaration with the theme of harmony and win-win results.

Take the road of harmonious development

Change from focusing on enterprises to sharing social responsibilities

The whole industry actively undertakes the responsibility of creating a harmonious society while pursuing enterprise development. Aokang Group was awarded the "2007 National May Day Award" for building a new type of labor relations. Dongyi Shoes was awarded the first batch of "National Model Enterprise of Harmonious Labor Relations". Red Dragonfly Group won the "China Charity Award". Wang Zhentao, President of Aokang Group, won the "2006 CCTV Annual Public Welfare Award for People in Agriculture, Rural Areas and Farmers", "Outstanding Contribution Award for Public Welfare in China", "Special Contribution Award for Charity in China" and other titles.

People oriented and caring for employees has become the consensus of enterprises. Charter planes to send employees back home for the Spring Festival, host the Spring Festival Gala for Chinese migrant workers, provide psychological counseling, provide free breakfast and physical examination, configure PHS and dormitory air conditioners, and pay food subsidies. These are all efforts made by enterprises to build a more harmonious and harmonious atmosphere. Juyi Group took the lead in passing the certification of SA8000 international standard system for social responsibility among private enterprises in the province, so that the employment environment, labor rights and interests protection, product environmental protection, etc. of enterprises all meet the relevant international standards.

All enterprises actively participate in activities such as poverty alleviation, disaster relief, student aid, military support, charity donation, etc. In 2008, enterprises donated more than 30 million yuan of relief funds and materials to the earthquake stricken areas in Sichuan within a few days.

not a few enterprise Taking care of vulnerable groups as its own responsibility, we set up charity funds with huge funds. Lixite Group has established a "Charity Naming Fund" of 20 million yuan, Jiehao Group has established a "Hope Project Love Fund" of 10 million yuan, Huafeng Group has established a "Huafeng Sincere Student Aid Fund" of 10 million yuan, and Rongguang Group has established a "Charity Fund" of 5 million yuan. Qian Jinbo, President of Red Dragonfly Group, donated 23.6 million yuan to education. Juyi Group donated 10 million yuan to establish a charity fund. Aokang Group has donated more than 70 million yuan to the society. In 2007, it launched the love relay program of "Wang Zhentao Charity Foundation" with a founding fund of 20 million yuan; To build a capital in the west and a city in the middle is not only a strategy for development, but also a reflection of social responsibility in response to the call of the country to develop the west.

The environmental protection awareness of the whole industry has gradually improved, and the traditional production mode has been actively transformed with new technologies and processes. In the purchase of raw and auxiliary materials, adhere to the standard of green environmental protection products and standardize production. Far East Leather won the title of "National Leather Logo Ecological Leather Enterprise". Aolun Shoes Co., Ltd. is equipped with domestic advanced high-efficiency energy-saving multi-function incinerator to make all shoe waste harmless. At the same time, the equipment also has the functions of heat gathering and heating.