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Bosideng'S Net Profit Increased By 44% In Fiscal 2010.

2010/7/28 9:40:00 70

Listed in Hongkong

Clothing brand

Bosideng announced its performance in the 2010 fiscal year (April 1, 2009 to March 31, 2010) on the evening of 26.

During the reporting period, Bosideng achieved operating income of 5 billion 738 million yuan, attributable to the profits of listed companies 1 billion 78 million yuan, an increase of about 44% over last year's 748 million.

According to sales volume, Bosideng has achieved the first market share of down garments in China for 15 consecutive years.

At present,

Bosideng

In 65 cities across the country, there are 5620 retail outlets, including Bosideng, Xue Zhong Fei, upper feather, 6 core brand down garments.

During the reporting period, Bosideng's major brands accounted for 61.9% of Bosideng's single brand income, which accounted for 61.4% less than last year's, while snow's brand declined from 22.8% in the previous fiscal year to 18.9%.

Bosideng announced that the winter temperature in 2009 was low and lasted for a long time, which led to the overall sales growth of the down jacket industry, higher product prices and higher overall product quality.

In the past financial year, Bosideng moderately adjusted its brand strategy.

marketing strategy

And production plan to achieve better sales performance.

According to the statistics of China industry and enterprise information distribution center and China National Bureau of statistics, Bosideng has been the first brand in the down jacket industry in China for 15 consecutive years since 1995. In terms of sales volume, 2009, Bosideng's brand portfolio (including Bosideng, Xue Zhong Fei, Kang Bo, Bing Jie) has a total market share of 38%, and the 4 brands have all entered 10 of the market sales.

Bosideng and snow flying brands rank the top two, and Bosideng single brand has a market share of 24.9%.

In addition, Bosideng bought a clothing company in Jiangsu in May 2009 and renamed it Jiangsu Bosideng Garment Development Co., Ltd., entered the field of men's clothing business, and used Bosideng's brand to promote the overall development of Bosteng men's clothing.

Bosideng group has developed a nationwide sales network, promoting the optimization and upgrading of the industrial structure, expanding the four seasons fashion layout of the brand, and integrating all the brand resources of the brand.

Bosideng said it would integrate all its product resources in a global perspective and promote the upgrading and upgrading of industrial structure.