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Brand Analysis Of China'S Clothing Industry

2010/9/30 11:33:00 81

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Brand Clothing Industry

Brand analysis of China's clothing industry:

1) our country is

clothing

Big country, but not a powerful country of clothing, is still in existence.

brand

The primary stage.

All aspects of the equipment is not perfect, lack of extensive operation of human resources, brand marketing ability is relatively weak.

The brand awareness of clothing enterprises has been strengthened. The most mature and competitive international clothing industry in China is men's wear and down garments, Shanshan, YOUNGOR, seven wolves, Bosideng, Metersbonwe.

But the profitability is still too low, the brand has no scale, and compete with international brands through low cost advantages.

The international clothing brand has 7 clothing brands finalists in the world brand 10X0, and only 2 of China's clothing brands have entered the top 100 Chinese brands.

In the absence of a real sense of international clothing brand, China does not have a brand that has become an influential brand in the world.

Made in China

Towards "China Fashion"

2) international brand entry, enterprise structure, production development and production management, design and marketing, enterprise operation, intermediate management, comprehensive development capability, market competitiveness, passive market and olive structure upgraded to active market type barbell structure.

Design:

The embarrassing truth of cultivating international brands and raising foreign designers is weak. The structural chain of Chinese garment enterprises stays in the traditional design management mode, and the design means stay behind the backward stage of paper lofting. The design cycle is long, the new product cycle of clothing (design, clothing to enter the sales) is 2 weeks in developed countries, the fastest in the United States is 4 days, and the average time in China is 10 weeks, the gap is very obvious.

The high cost of trial production, the weak innovation ability of new products, and the long development cycle of new products make it difficult to find products that are marketable, resulting in backlog of inventory and affecting capital turnover.