BELLE And The "Reorganization" Of The New Products Made A Great Achievement.

Jiangsu Sunda footwear company has recently launched an annual production of 10 million pairs of leather shoes production line project, Hongkong

In November 2007, the Belle International Holdings Ltd of Hongkong signed a restructuring agreement with Jiangsu's BELLE. BELLE bought 5 shoemaking companies and related assets, such as sum, at 1 billion 600 million yuan.

According to the restructuring agreement, Jiangsu's brand, related trademarks and intellectual property rights were pferred to BELLE.

In the past 3 years since the implementation of the reorganization, the sales scale of the shoe company has been expanding, and the quality and style of leather shoes have been continuously improved.

The chief executive of BELLE group of Hongkong said that the construction task of 10 million pairs of leather shoes should be completed with the shortest time and the fastest speed, so as to ensure the completion and operation of the project one year and double the scale of the existing production.

The Chinese Leather Association believes that "BELLE" merger and acquisition is a new measure to pform the development mode of shoemaking industry, and has reference significance for the development of the industry.

Since the acquisition, BELLE has become the leader of China's footwear industry, and has the strength to keep pace with the international brands. "Tinta" respects the law of market development and successfully pforms the famous brand into a more suitable platform for its sustainable development.

The two will promote the internationalization of China's footwear industry's own brand.