Internet Language As A New Marketing Tool?

Recently, a wanted warrant issued by the Xuhui District Public Security Bureau in Shanghai was widely reproduced on the Internet. The arrest warrant was written according to "Taobao body". "Now, call the customer service hotline for 24 hours, you can book the package package of package pportation, package room and board, package for medical treatment". You can also get ice cream, Muslim food, numbered uniform...

Network language has penetrated into every field of life.

And more

Most of the department stores in Beijing already own their own micro-blog accounts. Recently, Sina micro-blog launched the enterprise version, and Chaoyang Joy City and other shopping centers have launched an enterprise version micro-blog.

It is understood that many shopping malls micro-blog is managed by the staff of the marketing department, and no special micro-blog commissioner is set up.

And content is often the network pformation of print publicity, lack of interaction with fans, and can not timely feedback customers' opinions. Many businesses simply paste posters or promotional information.

Corresponding to this is the micro-blog marketing in Harbour City, Hongkong, which is responsible for the introduction of micro-blog Karen in Harbour City. They have recently opened two micro-blog groups, namely, "traveling together" and "delicious food in the city", trying to pform from simple shopping malls micro-blog into comprehensive exchange micro-blog.

There are many small shops on micro-blog's successful marketing. Mr. snail powder is located near the bridge of Ji men. It is a representative of micro-blog marketing. Ma Zhongcai, a shopkeeper, releases information about snail powder on micro-blog daily, and makes interaction with netizens. Now fans have more than 7000 fans. Many diners only know this shop through micro-blog.

Ma Zhongcai said that because of its remote location, micro-blog just met its own promotional needs.

In the view of micro-blog marketing expert Du Zijian, the network language is adapted to the trend and has a sense of humor and banter. "Cyber language is first a change to the text, and then it will have an impact on the cultural pformation, which represents the return of language to the people."

Internet language also has the characteristics of fast consumption. Last year, the "power", "floating clouds" and "Shenma", which were popular last year, have been overdrawn, and this year's popular styles include "Dandan", "elopement", "roaring body" and so on.

They are used in the dissemination of various styles, and many shopping malls and enterprises are also using this as a genre for copying writing.

In this regard, Du Zijian believes that landing propaganda as far as possible not to use network language, which will form a violent language network language games.

There are natural conflicts between the language of the ground and the network language. The ethnic groups are different. At the same time, for some high-end brands, the use of network language and their temperament are conflicting. They can not be used willfully to catch up with the trend. The most important thing is that the promotion needs unique creativity, while the Internet language is humorous, but it can not bring ideal results to imitate each other.

Compared with the proper use of network language, what is more difficult now is how to view the reality of network promotion.

Advertiser Kim Peng has paid much attention to the topic of micro-blog marketing and Internet social networking for a long time. He still has no answers to many questions: "can enterprises achieve effective conversion rate through social networks? How much should they invest in network marketing? Are all enterprises suitable for social networking? Is micro-blog actually running its own business or entrusting professional companies?"

Wang Wei (a pseudonym) once worked as a water force and a network promoter. In his view, the important force of commercialization of network language is a large number of naval forces. They have caused cyber language violence in various network sites.

"But now the so-called network micro-blog marketing is still in a chaotic stage, and there is no clear direction, including all objects, because there is a lot of physical advertising, micro-blog and the role of the network is just fueling."