Knitting Industry: Industry Adjustment Needs Crossing Several Mountains

After the rapid growth of "11th Five-Year", China's knitting industry began to enter a period of deep adjustment in 12th Five-Year.

In this change, how should enterprises seize opportunities to achieve pformation? What kind of external environment should the government create for the industry to promote this livelihood industry and pillar industries?

New year's outlook

Reporter: what is the current situation of enterprises?

Yang Shibin: according to our understanding, this year, the business has generally extended the Spring Festival holiday.

Many enterprises are in the first 3 months of this year.

Reporter: last year, rumors that the small and medium enterprises of the textile industry 1/3 went bankrupt, will this happen this year?

Yang Shibin: the knitting industry is different from cotton spinning and chemical fiber making. The enterprises can flexibly grasp the rhythm of production. If the market is not ideal, they will close the door. After the situation improves, they will continue to operate without losing money.

The adjustment of production cycle of these enterprises can not be defined by bankruptcy.

But overall, the industry shuffle is inevitable, and some big enterprises will merge and operate poorly managed SMEs.

However, if there is a large number of SMEs going out of business, they will be involved in employment.

Domestic market

Reporter: due to the economic downturn in Europe and America, and the turmoil in the Middle East, the export market has been greatly affected. What do you think of this year's domestic market?

Yang Shibin: the domestic market is the endogenous driving force for the development of the industry.

The rise in prices has led to more cautious spending. People will see more money on their hands, food is rigid, and clothing and other expenses may be reduced.

Real estate is constrained by demand from the state, but people will still save money for it.

Reporter: clothing prices rose sharply last year. Will this happen this year?

Yang Shibin: referring to the American clothing market, the terminal price of 20 years has not changed much.

The profit of clothing has a marginal benefit. When it comes to listing, there is almost no discount. As time goes on, the discount increases, and then new products are launched to stimulate the market.

A mere appreciation of the price is harmful to the market.

Take the down jacket as an example. It is hard to find a down jacket of three hundred or four hundred yuan and one thousand or two thousand yuan in the market now. It is often $one thousand or two thousand. People who originally had the purchase plan were scared away, and people reduced the number of purchases in the unconscious.

For the market, although the amount of sales is very important, the quantity is also rigid, or we must rely on a certain number of growth to maintain normal operation.

R & D input

Reporter: it is said that some enterprises have reduced investment in research and development because of tight funds. Will this affect the industry innovation?

Yang Shibin: this year's investment in knitting enterprises is generally tight, and all costs have been reduced. However, R & D is cyclical, including mid term R & D and short-term R & D, and overall there will be no major problems.

And from the perspective of R & D, the strength of large enterprises will be stronger than that of small enterprises, which will also promote the industry's shuffling.

Reporter: will tight capital affect the development of high-end products?

Yang Shibin: just like what I said just now, the impact is not too big. There is something with market demand, so the enterprise will have the power to invest.

What is a good high-end product? I think as long as there is profit is good products, mass consumer goods, there are high-end products.

Raw material price

Reporter: last year, the fluctuation of cotton price has brought impact on the industrial chain. How will this year be?

Yang Shibin: let's take a deep look at the reasons for the fluctuation of cotton prices last year. Is the rise in cotton prices really caused by the market? In fact, last year, the supply and demand market did not change so much that we could not avoid the factors that affected the policy.

We hope that the government can enable textile enterprises to make rational use of two domestic and foreign resources, and the price of international cotton yarn is 5000 yuan / ton cheaper than domestic price.

Our country has not yet liberalized cotton imports, saying that it is necessary to protect the interests of cotton farmers. But the fact is that cotton prices did not make money when cotton prices rose last year. On the contrary, we should liberalize import restrictions and not interfere with too many "visible hands". The cotton market will gradually return to the central axis.

Reporter: which enterprises will affect the fluctuation of cotton prices?

Yang Shibin: the size of the impact is related to the amount of fiber consumption, and the impact from quantity to volume is obvious.

The pmission of raw material cost is not directly proportional to the upstream raw material enterprises. The impact on the upstream raw materials enterprises may be 100%, and to the terminal, the cost of raw materials for each garment may only account for 5% of the whole price system.

So last year when we talked with enterprises, some of them didn't feel much about the price changes of raw materials.

For terminal enterprises, the impact is mainly reflected in the psychological level.

Industrial pfer

Reporter: now the movement of industrial pfer is frequent. What is the status of the knitting industry?

Yang Shibin: in a difficult situation, the most realistic thing is to maintain stability.

But with the rising cost of labor, energy and land, it is also advisable to move to the central and western regions.

We are not encouraging large-scale relocation, dyeing, finishing and weaving. Enterprises can pfer part of them and use local resources to hedge costs.

Reporter: is knitting enterprise going out of China and setting up factories in Southeast Asia?

Yang Shibin: many enterprises have stepped up the pace of pferring to Southeast Asia, and set up factories in Bangladesh, Kampuchea, Vietnam and other countries, such as instant hair, Dong Du, Yun Feng, AB, Xu Rong and so on.

They will pfer part of the weaving, dyeing and finishing due to the complexity of equipment, technology and so on, at present, there is still less to pfer at present. The next step is to speed up the pfer of enterprises.

Small and micro enterprises

Reporter: Although the macro environment is not optimistic, but the state has introduced policies to support small and micro enterprises. Is this a good factor for the knitting industry dominated by small and medium-sized enterprises?

Yang Shibin: the policy is good, the key lies in the implementation.

The problem of small and micro enterprises is not a single capital problem. They are faced with a series of difficulties, such as talent, R & D, marketing and so on. Finally, they are represented by capital.

They may say, "we have no money to attract talent, no money to invest in R & D, and no money for marketing."

But in fact, this is not a matter of nature. Large enterprises often invest in projects. In comparison, they need loans to solve capital turnover.

Reporter: what do you think is more effective for small and micro enterprises?

Yang Shibin: to solve these problems, the most fundamental thing is to increase public services, such as organizing training, promoting regional brand building, developing common market and so on, which can be done more effectively for them.

ecological environment

Reporter: last year, on the Knitting Industry Council, you proposed that "12th Five-Year" should cultivate hundreds of billions of industrial clusters. How do you view the development of the current industrial clusters?

Yang Shibin: it is more interesting to study the relationship between large enterprises and industrial clusters.

Last year, the knitting industry appeared in Ningbo Shenzhou, a large enterprise with output value of ten billion yuan. Shandong's output value last year was only 8 billion ~90 billion yuan.

However, Ningbo is only a large enterprise such as Shenzhou, and its industrial chain is not matched around its industrial park. The local government has given many supporting policies.

Although the output value is still less than that of Shenzhou, the industrial cluster in Jimo area, which has an output value of 50 billion yuan, is surrounded by many small and medium-sized enterprises, forming an ecological environment.

This is the significance of the development of industrial clusters, but many local governments are still wavering in the development of industrial clusters, and the development of clusters can not be separated from the strong support of local governments.

Reporter: last year many enterprises encountered the problem of financing difficulties. How to solve the problem of knitting industrial clusters? Are there any successful samples?

Yang Shibin: Shandong Zaozhuang and Xiaolan, Zhongshan, Guangdong, these two clusters do not have large enterprises, but they operate well in financing, one gets local food stamps, and one gets the national grain coupons.

Last year, Zaozhuang secured $300 million in closed loans. If implemented well, this year's quota will be even greater.