Hermes Meets "&Nbsp"; Who Will Fight For The Brand Competition?

Hermes international registered the trademark "HERMES" in China as early as 1977, but it is surprising that the Chinese trademark of Hermes has not yet been registered.

Since then, the Chinese trademark has been snatch for clothing products by Dafeng garment. When Hermes applied for the Chinese trademark, it was rejected by the Trademark Review and Adjudication Board of the SAIC.

After that, Hermes sent the judges to court.

The Hermes international sued the business jury recently opened in the first intermediate people's Court of Beijing.

In the course of the trial, Hermes International said that in September 2, 1977, the "HERMES" brand and the Hermes international from France registered the trademark "HERMES" in the Trademark Office of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Office).

The trademark and graphics were approved for use in the third category of cosmetic products of the international classification, and later approved for leather, leather, clothing and other commodities.

Hermes international has proposed that the rush for the "Hermes" is due to the plation and imitation of "HERMES/ Hermes", requesting the court to order it to make a new ruling.

The Beijing intermediate court finally decided that most of the evidence submitted by Hermes international was later than the "Hermes" trademark application registration date.

The relevant evidence is all reported in the media, and all of them are located in the Hongkong area of China. It is not enough to prove that the "Hermes" trademark which has not yet been registered in Hermes has been known to the relevant public in the mainland. The trademark does not constitute a well-known trademark registered.

Some brands are facing the same problem.

In fact, due to the lack of intellectual property rights protection in the early days, the overseas luxury brands in China are being seen frequently.

The most typical example is Valentino's withdrawal from the Chinese market due to a large number of "branding".

In addition, French Pierre Cardin, South Korea Golden Fox, Hongkong classic cars and so on are also "close by" to Chinese mainland merchants.

As China's luxury market has become increasingly prominent in the global arena, it has been pointed out: "luxury goods in China at the moment"

However, some people in the industry believe that Chinese consumers are becoming more sophisticated in identifying luxury brands.

"Because consumers on both sides are two groups, consumers who want to buy branded brands are naturally not the target customers of luxury brands, nor are consumers of luxury brands going to buy them.

Hermes is being grabbed.

In 1977, "HERMES" and graphics were submitted to China Trademark Office for registration application.

The brand has only registered an English trademark but has not registered a Chinese trademark.

In December 25, 1995, Dafeng garment registered with the Trademark Office to sign the "Hermes" trademark, which was designated for clothing and other commodities.

The Trademark Office has been preliminarily approved and announced.

In June 27, 1997, Hermes international, which owns the trademark "HERMES", raised an objection to the trademark.

After the objection was not adopted, the company put forward a review.

In November 27, 2001, the Trademark Review and Adjudication Board made a ruling to grant the registration of "Hermes" trademark.

In May 3, 2011, the Trademark Review and Adjudication Board made a ruling to maintain the "Hermes" trademark.

Hermes international refused to accept the decision to prosecute the business jury.