Sports Shoes Industry Endorsement Of NBA Stars

According to anecdotal evidence, the endorsement fee of Jeremy Lin's endorsement of Volvo motor is about $4 million a year. Is this figure higher or lower than that of other NBA stars? Obviously, this figure is more than the overwhelming majority. Star The cost of endorsement is high, but it may be just a fraction of Ross, Kobe and James.

The highest - Ross was awarded. Adidas Nearly 200 million dollars in endorsement contracts

Ross, a Bulls star, signed a $13 endorsement contract with Adidas, a sports brand, during the Orlando All-Star game. With additional bonus, Ross is expected to get more than 200 million dollars in endorsement fees. As a result, he surpassed Kobe and James, creating a new record for NBA players' endorsement fees.

Very high -- Kobe and James

Before Kobe and Nike Signed a 3 year total price of $42 million endorsement contract, coupled with his endorsement of other brands of cars, drinks and other brands, it is estimated that Kobe's annual endorsement fee income of about $39 million.

When James was playing in high school, Nike signed a contract of $7 worth of endorsement for 90 million years, so that he could enjoy Kobe's super star treatment at the same time.

The least - Nowitzki did not endorse.

Nowitzki has not received any commercial endorsement since he has had a contract with Nike shoes on his feet.

As for the decision to not endorse a commercial brand, Nowitzki's own explanation is: "I only want to be a basketball player, not many points, a lot." Nowitzki earned more than 1.4 billion dollars in his career and he thought he had earned enough. He said to the media in a calm way: "NBA does have players who own 15 luxury cars, but I don't need them. I have two good cars, and a beautiful house is enough. "