Chongqing Wangfujing Department Store Monument For Liberation Store In May Big Change Face &Nbsp; Department Store Shopping Center

Clean sheet

Shopping centers are introduced into department stores, and shopping centers are integrated into his department stores.

For the first time in more than 8 years in Chongqing, it was the first time to go to war.

Wangfujing Monument for Liberation shop will start the largest scale modification since its opening in May, and the shopping mall boldly put forward "department store shopping center", of which more than 30 thousand square meters will be used to manage various formats, while the department stores will basically not reduce on the basis of compressed office and storeroom.

After the conversion, it will be the first new department store in Chongqing providing one-stop service like shopping mall.

What does it look like?

Create a one-stop service department store

This time, Wangfujing department store Monument for Liberation will rely on more than 70 thousand square meters of super large business area, the department stores and shopping centers two formats perfect combination.

More than 30 thousand square meters will be used for catering, entertainment, leisure and other functional formats.

At the same time, the mall will also introduce clothing, digital, personal care and other fashion main store, international brand collection shop.

The number of brands will reach nearly 400, and the department stores brand will update about 30%.

It is understood that in order to ensure that the adjustment is in place, all of its commodity structure, shopping malls layout, brand planning and introduction are all handled by Beijing group headquarters, which means that the top design team of Wangfujing department store will jointly create a modern and innovative store.

The shopping center is expected to complete the adjustment in September.

Where are the advantages of change?

Improving environment and promoting sales two

The reason why "department store shopping center" is put forward is that Wangfujing stores see the advantages of these two formats.

For department stores, because they are self-employed, they can grasp the initiative of brand promotion frequency and intensity. Sales promotion activities are rich and powerful. At the same time, the commodity category is scale, the choice range is wide, and the brand update speed is also very fast.

The shopping center environment is more spacious and comfortable, sub main stores and stores have more updated products, and more importantly, one-stop service can meet the needs of consumers in all directions.

But if we add a variety of formats to shopping centers, will the number of existing stores shrink? The head of the store said that the area of offices and warehouses will be compressed in the adjustment, while the newly introduced sub main stores and international brand collection shops will also bring more brands, and the number of 100 licensed products will be basically unchanged from the adjustment.

Why did it change?

Dislocation business with shopping arcade

As a matter of fact, the Department of Wangfujing had the intention of "seeking change" 3 years ago.

Since its entry into Monument for Liberation at the end of 2003 in Wangfujing department store, it has been known as "youth fashion" for the public.

With the upgrading of the CBD central business district in Monument for Liberation, the NOVO department store and Yingli shopping center have entered the competition.

And through continuous adjustment, the formation of differentiated management has become a breakthrough in the development of shopping arcade in recent years. Like the new century in Monument for Liberation, the shopping paradise of fashionable white collar is focused on. The luxurious pformation of Chongqing Times Square manages the international top brands, and NOVO department stores are dominated by fashion trend cards.

The owner of the store revealed that after adjusting, the store still kept its original location, but it would make full use of the young customers and increase some high-end brands on the basis of the mid-range brands to meet the shopping needs of the 20~35 years old consumers.

This adjustment has increased various formats in department stores, hoping to bring more popularity to shopping malls.

The new model was first put into the Monument for Liberation store to test the water. The person in charge of the shopping mall said that this is because, as the youngest municipality directly under the central government, Chongqing residents are young in mentality and have a high degree of acceptance of new things.

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Renovation of Wangfujing Monument for Liberation shop starts today

In order to prepare for the "change of face", Wangfujing Monument for Liberation shop started to be converted and cleared today. In nearly 2 months, nearly 500 brands and thousands of varieties were brought together to create a seasonal feast for consumers.

From the 9 main brands of the BELLE Department of a city hall, Lies Dan, Hasen, Fed, and Saturday, wait for the Mindbridge, Mikibana, Izzue, Jiangnan Buyi, Ji Houfeng, etc. of the two floor ladies' hall, and then go to the three floors of the fashionable girls' hall, including all the girls' favorite shoes, including the European time, the hundred good, the natural elements, the ladies' house and the La Natsu Bell department.

In addition, the four gentlemen's hall and the five floor home sports hall are also enjoyed by men's formal dress, men's leisure and outdoor sports, and home children's clothing.

At the same time, each brand has produced ultra-low discount, limited purchase, price fixing and other promotions.

Key brand promotion: BELLE, Staccato, Teenmix, he, Lies Dan, Kang Li, Tony Will, and other brands of 2~4.8 were sold out; Fed, rich birds, kissing cats, Ann Marie, Mary Andree, natural elements, ladies' houses and other 2~4 were sold out; Mikibana, Weiss Kay, IgG, medium medium 70 percent off clearance; 5CM, Izzue all 1~5 cleared.

Super value limited panic buying: Fed80~200 yuan, A02 denim skirt 49 yuan, La Natsu Bell skirt 53 yuan, Balisan silk scarf 39 yuan, HOSA swimsuit 129 yuan.

Large brand sample sample clearance is more cost-effective, good boy baby car, PHILPS sample 25% off; WELHOME prototype 55% off; beautiful prototype 35% off; OSIM prototype 3~5 fold; luminaire sample clearance 35% off.

Explosive price: xxezz T-shirt price 100 yuan 5 pieces; A02 jacket price 49 yuan /59 yuan /69 yuan /99 yuan; bin Bao men's dress at a price of 99 yuan /119 yuan; Riverstone men's dress at 199 yuan; purple Sunglasses 99 yuan; 4 yuan Twice100 yuan; OLAY freshman plastic face gold can live at a price 182 yuan; OLAY Xin Yan Yan pure milk cream price 199 yuan.