Alton Is The Leader Of China'S Fast Fashion Brand.

This time, the Ministry of industry and Commerce awarded the title of "China fast fashion brand focus construction demonstration base", which fully demonstrates the affirmation of Alton's achievements as a fast fashion brand in China and its expectation for a better future.

The fast fashion development model of Alston has actively innovating, taking the initiative and choosing clear planning and development ideas in response to the capricious development environment. It has played an obvious leading role in the pformation and upgrading of Jiangsu's textile and garment industry.

Alston's development complied with the requirements of the government's industrial upgrading, and the regional industrial advantages created the conditions for the development of Alston. He also seized the opportunity to make brand integration and industrial chain integration, and quickly developed into a professional retail service enterprise, and hoped to promote enterprises through their own efforts.

Since its founding in 2003, Alton has integrated the operation mode of brand management, merchandise planning, production and retail by the company's unified control. It has not only successfully solved the various constraints of the traditional clothing industry, but also developed a strong business platform with a unique development mode, and quickly realized the overall lead of chain size and brand benefit.

At present, there are hundreds of shops in Jiangsu and East China, and the Jiangsu will continue to be located in the East China market.

SPA, a representative retailer specializing in apparel, has been developing rapidly in recent years. It has been widely promoted in China's garment industry dominated by manufacturing.

As a pioneer and successful practitioner of the SPA business model in China, Alton was reelected in 2011 as the ten brand of the brand China Gold spectrum Award for men's clothing industry, and won the honor of "Jiangsu clothing (Home Textiles) own brand 30 strong enterprises" and "2011 most investment value brands".

It is understood that alsteton adopts a completely vertical management and operation mode, and conducts all-round management and guidance for franchisees from shop location, decoration and shop establishment, recruitment training, new store opening, store operation, marketing planning, shop supervision, customer management to financial control, etc.

Aldun is not only committed to ensuring the zero risk and zero inventory of franchisees, but also the franchisees can grasp the daily operation of the stores in a timely manner. They receive daily financial daily reports issued by headquarters and receive detailed bills monthly.

At present, hundreds of stores opened by aldton are in good condition.

Many franchisees began to take the mentality of trying to join a store first, and saw the huge profits brought by the investment and the great potential of the company's development.

"A lot of our franchisees come from the old franchisees and their friends and relatives."

The director of the development center of aldun said with a smile.

Instead of catching up, Alton went on the lead.

In line with the "fast, steady and standardized" store opening policy, Alston continues to optimize the retail mode. It plans to develop to 2000 chain stores by 2015 and break through 5000 chain stores in 2020.

Alton not only wants to build a strong commercial empire, but also has a large garment retail industry group integrating design, production and retail through the integration and control of the industrial chain. While paying attention to industrial operation, it also attaches importance to capital.