Textiles And Garments Are Exchanged For Export At Reduced Prices.

The three session of the 113rd Canton Fair was opened in May 1st. Spin clothing Class, shoes Such as medicine, health care and so on, namely, traditional labor intensive enterprises which are more sensitive to cost and price.

At present, China's competitive advantage in traditional labor-intensive industries no longer exists due to rising labor costs, weak foreign market demand and unstable RMB exchange rate. The incremental demand in the emerging South American markets (Mexico, Brazil, Chile), the Nordic market and the African market can not effectively alleviate the slack of the traditional market.

Despite reluctance, most exhibitors recognized this.

　　 Demand and cost

Periodic changes in foreign market demand make it difficult for enterprises to guarantee orders.

Shandong Lu Feng dyeing and dyeing Co., Ltd. is responsible for the export of clothing manager Han told reporters that compared with the same period last year, this year's order volume rebounded by 20%, mainly due to the large inventory of company customers last year, after a year of digestion, a new round of orders demand began to appear. In order to cope with such a large and small year, enterprises can only keep the market from the adjustment of cost and price.

Although competition in raw material enterprises has led to a decline in raw material prices, this can not offset the rise in labor and processing costs. Qian Yang, business manager of textile and garment Department of Jiangsu Zhong Hong International Holdings Limited, told reporters: "because of the increase in printing and dyeing fees, coupled with the improvement of national environmental standards, the decline of raw material cotton prices is not reflected in the finished products."

Qian Yang disclosed that the export volume of the company dropped by 10% in the first quarter of this year, and this year's forecast is also not optimistic. "At present, the rise in labor costs is unprecedented, but the employment situation in the garment industry is still out of date, and young people are reluctant to engage in it. Textile processing Industry. "

In addition, the exchange rate factor is also one of the export barriers mentioned by the owners. Processing and manufacturing products are Gao Min sensitive to price changes. The fluctuation of RMB exchange rate not only makes foreign buyers not dare to make big orders or long orders, but also makes the profits of enterprises repeatedly squeezed.

　　 Order: from quantification to differentiation

Only by integrating itself and upgrading the industrial chain can we change the current dilemma.

Qian Yang believes that automated production of traditional labor-intensive enterprises can not be accomplished overnight. In this process, SMEs can not afford large amounts of capital investment, and can only choose to sacrifice their prices in the original mode. This pattern is obviously not sustainable.

In the context of price cuts, Lufeng weaving dyeing However, the price of fabrics and clothing has been raised. "At present, orders have been received in September, and sales and export volumes are expected to rise steadily this year." Han manager told reporters that profits in the first quarter of this year increased by 40% over the same period last year.

"On the one hand, we should strengthen cost control, such as scale and whole industry chain production, meticulous arrangement of production plan, and improvement of machine running speed. On the other hand, we should strengthen supporting services, such as early design and research, support for customer fabrics, from semi finished products to finished products, and even last logistics services to customers, saving their time and energy."

In his view, quantified orders will surely flow to peers in Southeast Asia and other places, and they will choose to make high-grade, difficult orders.

Of course, export pressures still exist, such as customer demand for product differentiation and stringent standards for product quality. Han manager told reporters that the change of order structure, including many styles, small batch, many colors and short cycle, all brought difficulties to enterprises. "We have adapted to the mass production of tens of thousands of pieces at a time, and now there are only hundreds of them, and there are different styles and colors."