The Development Stage Of China's Outdoor Products Market Is Relatively Low.

< p > outdoors < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > service market because of the large number of customers and large market space, it has always been the main area attracting fast money inflow.

This also makes the phenomenon of homogenization more serious, and this homogenization exists at all levels. Brand LOGO, propaganda concept, product design, marketing mode and so on are very similar.

Especially in the absence of product accumulation, no manufacturing experience, some manufacturers quickly switch production, quality is also lack of protection.

And many influx of brands to expand the user market, lack of professional functions, products are often similar and God is not, brand lack of lasting vitality.

Recently, concern about the sun protection function of skin windbreaker has been largely due to functional deficiency. Therefore, the establishment of outdoor a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > has become a matter of urgency. It is reported that relevant departments have begun to act.

However, for brands, whether they can form a good reputation or not depends more on industry self-regulation and whether the enterprises themselves are concerned about long-term development interests. < /p >

Moreover, for the time being, the development stage of China's outdoor products market is still relatively low, and the category of brand products is still concentrated in the field of shoes and clothing. The proportion of equipment market continues to be low, and no leading brands appear.

In 2008, sales of three categories of clothing, shoes and backpacks in China's outdoor products accounted for 85% of the annual sales of the whole industry, and the proportion increased to 89% in 2010.

In 2012, the proportion of outdoor clothing and shoes in shopping malls was 85%, 75% in outdoor stores, and less than 5% in equipment.

New brands continue to enter the field, but because of the lack of core competitiveness, the viability is generally low. With the development of the market, some of them are quickly hidden in the tide of the market! < /p >

< p > therefore, for the outdoor products market in China, there is a serious problem of high concentration and homogenization of product categories.

In the future, with the introduction of industry standards, the brand will further enhance its professionalism and enhance its capability in R & D, product design and technology.

Generally speaking, specialization, functional type and technology content will still be the trend of outdoor footwear.

In addition, with the further development of the market, the promotion of consumption demand will further increase the number of brands in the field of equipment, and this will be an opportunity for the development of the industry.

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