Textile Industry Strategy New Policy Pformation

Wang Tiankai, President of the China Textile Industry Federation, < p > < a href= > //www.sjfzxm.com/news/index_z.asp > said: "the formation of the new industrial structure is not only reflected in the low end labor cost advantage, but also the lasting competitive advantage based on the deep influence of new material technology, new energy technology, new biotechnology, big data management and culture and design on the development of the industry. The allocation of resources and market in the world and the enhancement of original innovation and integrated innovation ability are the key to the development of China's textile industry from the low value side of the value chain to the high end of the value chain and finally in the dominant position."

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< p > < strong > > innovation < /strong > < /p >

< p > < strong > in adjustment, adhere to innovation and cover industrial chain < /strong > /p >

< p > China's textile and garment industry is facing fierce competition from developed countries in the high-end industry chain and the dual competition between developing countries at the low end of the industrial chain.

Under the new situation, we need innovative thinking and innovative methods.

In 2013, China's textile and garment industry continued to innovate in its adjustment, with innovative learning models and innovative products with high technology and new functions, as well as innovations in technology, policy and management, which brought new opportunities for the development of the industry.

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In November 2013, when the party held in the third Plenary Session of the 18th CPC Central Committee, the decision of the Central Committee of the Communist Party of China on several major issues concerning deepening the reform in depth was analyzed, and the important theoretical and practical problems facing China's reform, development and stability were deeply analyzed, and a series of major breakthroughs in reform theory and practice were formed in P.

Wang Tiankai said: "the core of reform is not a separate market problem, nor a separate government issue, but a relationship between the two.

No matter government behavior or market behavior, we must follow the law of market economy.

Reform needs innovation. Wang Tiankai pointed out that the driving force and source of innovation comes from the market.

"While the huge domestic demand market brings opportunities for the development of the textile industry, it is also necessary to see that the changes in the Chinese market in terms of economy, society and population have changed the consumption characteristics and consumption patterns of the Chinese market.

The consumption demand of China's textile industry, including consumption patterns, is related to the pace of business change more quickly than ever.

This great change in the era of highly related globalization means that we have to make a series of changes, and this change comes from innovation, including innovation in technology, products, management and marketing mode, and the means and means of innovation will not be a partial one, covering the upstream and downstream industries and related aspects.

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< p > "innovation path of pformation and upgrading of China's textile industry includes scientific and technological innovation, mode innovation, policy innovation and so on."

Sun Ruizhe, vice president of the China Textile Industry Federation, said that under the new development situation, the mission of scientific and technological innovation is significant. First, the supply of raw materials is ensured, the two is to protect the ecological environment, the three is to save resources and energy, and the four is to meet the new needs of the society.

In terms of mode innovation, the strategy of excellent alienation, specialization and internationalization is a new way for Chinese textile and garment enterprises to choose.

The success of specialization strategy stems from core technology, sustainability and brand appeal. The internationalization steps of Chinese enterprises are from "going global", "going out" to "going out".

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< p > 2013, some areas in the industrial pfer of innovative initiatives, have gained the experience that can be used for reference.

"We are faced with a variety of unfavorable factors such as lack of collateral, tightening of financial policy and so on, but we are financing in a multi platform, multi-channel and multi variety way."

As for the innovative practice of financing, Li Zhong Ping, the Deputy Secretary General of the Xianyang municipal government and the director of the New Textile Industrial Park Management Committee of Shaanxi Province, is very familiar. "We make use of the pformation and pformation project of textile enterprises to cooperate and finance 1 billion yuan by the Xianyang City investment group and the National Development Bank. The social resources will be built on behalf of the public welfare projects such as BT, BOT and so on, so that the amount of financing can be realized by 1 billion 350 million yuan. The housing construction projects such as resettlement residential quarters, staff apartments and so on shall be implemented by the Xianyang textile investment company and the state-owned banks in the form of project loans, which can realize the financing amount of 1 billion 180 million yuan......"

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< p > < strong > Transformation: < /strong > < /p >

< p > < strong > industry strategy adjustment is in critical adjustment period < /strong > < /p >.

< p > with the further development of economic globalization, advanced technology, advanced textile machinery and equipment manufacturing, R & D and design capabilities of developed countries show a trend of accelerating pfer to emerging economies.

The rapid development of the textile and garment industry is due to the full supply of low-cost labor and land, the higher environmental capacity, and the price of raw materials, though fluctuating, but still relatively stable, and the energy supply is stable.

However, this advantage is declining and changing, and the market advantage also has a new evolution, the adjustment of the international trade structure, the increase of the emerging market, the acceleration of the domestic urbanization process, the increase of residents' income, the integration of e-commerce and online and offline (O2O), and the adjustment of population policy.

For example, the aging of population and the policy of the second child have an impact on the textile and garment industry.

Further deepening of the textile and garment industry, with the further increasing demand potential of emerging economies, is conducive to China's textile and garment industry to diversify its market.

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< p > "at present, the industry is in a critical adjustment period. Capacity, output, orders and even profits are further concentrated on large enterprises, and production concentration is further improved."

Gao Yong, vice president of China Textile Industry Federation, said.

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Li Jincai, President of China Textile Construction Planning Institute and President of China Textile Planning Research Association, analyzed the international economic situation in 2013. "The international market has recovered slowly from the financial crisis, and the demand for textile and clothing market has maintained a growth trend, but consumption has become more rational." P

The development of new energy, new materials and environmental protection industry is booming all over the world, providing opportunities for the pformation and upgrading of the textile and garment industry and opening up new consumption fields and new markets.

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< p > "we are adapting technology and fashion to meet the requirements of the development trend of international textile industry. The pformation and development of Shanghai Textile Group is also adapted to Shanghai's urban development and industrial restructuring."

Zhu Yong, President of Shanghai Textile Group, discussed the pformation of Shanghai textile group from the traditional textile manufacturing industry to the high-end manufacturing industry, such as industrial textiles and new functional chemical fiber, from the textile manufacturing industry to the international trade, brand marketing, fashion industry modern service industry pformation from the traditional textile manufacturing industry to the pformation and upgrading of the central city's textile industry.

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< p > < strong > change in the middle of the tune < /strong > /p >

"P > < strong > the Internet brings revolution to textile and clothing industry < /strong > < /p >

< p > somebody exclaimed: "the Internet is coming too fast. Many people haven't waking up yet, the world has changed."

Ma Yun once said: "many people hate me, because we destroyed many successful businesses yesterday, some vested interests are angry with me, but I will not do anything that I think is right because you are angry, because we do not regard the Internet as a business, but regard the Internet as a revolution."

Due to the growing maturity and popularization of Internet technology, it is a question for us to think about how the traditional textile and garment enterprises should respond to the a href= "//www.sjfzxm.com/news/index_c.asp" and the textile and garment industry < /a >.

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< p > "the proportion of online sales has increased significantly. The impact of the network on the industry should be given enough attention."

Gao Yong said.

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< p > "we should fully estimate the changes brought by the Internet to the textile and garment industry.

The Internet is making a great impact on many industries. In the past, the double 11 singles day, Taobao (Taobao + Tmall) realized retail sales of 35 billion yuan a day.

This is something we dare not think of in our traditional business model.

This is only the size of the scale, and even more frightening is its growth rate.

Zhang Shusheng, assistant president of Fujian Haitian materials technology company, said that the manufacturing industry, especially the textile and footwear enterprises, must embrace the Internet and promote adjustment and pformation.

Textile shoes and clothing products have always been the most popular products of e-commerce.

Taobao's products in the "double 11" one day are mainly consumer products.

The top 10 stores of Tmall (Taobao mall) are: millet, Haier, camel, Luo Lai home textiles, JACK&JONES, UNIQLO, fuanna, Yin man, Linshi wood and aka (Artka), and clothing brands occupy 7 seats.

From the sales scale, the sales volume of the top 10 clothing stores reached 930 million yuan, up 40% from 2012.

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Less than P, it is also a clothing sale, especially the sales of shirts, which are featured by shirts. It has only been established for 3 years. There is no factory building and assembly line, and there is no exclusive store. Apart from the design itself, the sale of 30 thousand men's shirts is achieved by one website one day.

YOUNGOR, a traditional industry giant, spent 32 years building 1500 stores in China to achieve 13 thousand men's shirts every day.

The former is 2 times the latter.

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"P >" Haitian company management fully recognizes the profound impact of the Internet on the development of the industry, and has begun to make a comprehensive adjustment of the company's development strategy.

At the same time, we should develop our own e-commerce and e-commerce parks without changing the research and development advantages of fibers and fabrics, adjust production strategies, subdivide production units, and provide supply chain support for more C2B mode Internet companies.

Zhang Shusheng said.

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< p > < strong > pfer > /strong > /p >

< p > < strong > industrial pfer should be promoted steadily in the adjustment < /strong > < /p >

< p > 2013, new opportunities and challenges brought by the new trend of industrial pfer to the development of the industry.

With the intensification of economic development and resource and environment constraints, the pace of pformation and upgrading and industrial pfer in eastern China has accelerated.

The Midwest and Northeast China continue to accelerate industrial upgrading and further improve the soft environment for undertaking industrial pfer.

There is a new trend in the direction of industrial pfer, and there is a trend of growth to other Southeast Asia and other regions.

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< p > for industrial pfer, Wang Tiankai said: "at present, building a well-off society and promoting urbanization in China have created huge market space for the development of the textile and garment industry.

Industrial pfer and construction of textile industrial parks should be well planned, accurately positioned and steadily promoted according to local characteristics.

The reconstruction of the global industrial chain structure makes the cooperation and competition between the state and the state, enterprises and enterprises coexist, and the opening and monopoly are intertwined. The important feature of the global economic pformation is to enter the knowledge-based society, and the leading power of the development centered on cutting-edge technology such as information, biology and new energy is intensified.

Therefore, the independent innovation of China's textile industry must participate in the global division of labor with a higher attitude in the process of industrial pfer.

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< p > "the situation of industrial pfer is beyond expectation, and the pfer to Southeast Asian countries and regions is more prominent."

Gao Yong said.

Li Jincai also said: "there is a new trend in the direction of industrial pfer, the pace of pfer to the central and western regions has slowed down, and the pace of pfer to other Southeast Asian regions has accelerated."

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< p > 2013, in the industrial pfer, some areas have implemented new initiatives in attracting investment from the upstream and downstream industry chain, multi-party financing, restructuring and reorganization.

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< p > Li Zhongping said: "we have changed the concept of investment. In 2013, we invested in the upstream and downstream industry chain of clothing, home textiles, dyeing and finishing, and functional industrial cloth. We focused on attracting famous enterprises in textile processing, clothing and other aspects, extended the industrial chain of the Park, and identified 2013 as the" business year of the park. "

The industrial park has also set up a national R & D center to further strengthen the positioning of technology content in the innovation of new technologies, new materials, new processes and new products.

In deepening the restructuring and reorganization of enterprises, Xianyang new textile industrial park has formed a textile group. In the process of returning to the city to enter the park, resolving historical burden and upgrading the industry, it has formed a new leap in industrial value through resource integration and mechanism pformation, strategic planning and equity diversification.

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< p > < strong > adjustment error correction < /strong > < /p >

< p > < strong > there is a problem in adjusting pformation and pfer < /strong > < /p >

Under the current situation at home and abroad, China's textile and garment industry has also encountered many bottlenecks in its adjustment, pformation and pfer, such as intensification of resources and environment, unreasonable industrial structure, rising costs, weak capability of independent innovation, lagging behind in brand building, unmatched policies, difficulties in financing, imperfect industrial supporting systems, and low level of industrial agglomeration. P

Faced with the problems encountered in the adjustment and development, it is urgent to explore new ways suitable for the development of the industry.

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< p > Wang Tiankai said: "the textile industry is also facing many new situations and new problems in its development. First of all, the constraints of resources and environment are aggravated, the cost of elements is rising, and it is difficult to continue according to the original growth mode. At the same time, in the process of development, it is faced with the resistance of some systems and mechanisms, and is facing the pressure of international competition. Especially under the great trend of economic globalization, it has been squeezed by the developed countries' economic, technological advantages and the low cost advantages of developing countries."

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Cai Xuexiong, chairman of the Silk Association and textile chamber of Commerce in Wujiang District, Suzhou, Jiangsu, talked about the adjustment and pformation of Shengze's chemical fiber weaving industry. "In recent years, Shengze's chemical fiber weaving industry has achieved good results in coping with the international financial crisis and market changes, but there are also deficiencies: first, the uneven development process of pformation and upgrading between enterprises, leading enterprises and high-tech enterprises have capital, technology and talent, and every year there are new growth points, with relatively large achievements in pformation and upgrading, while some enterprises are also pforming, but the effect is not ideal or not yet started.

Two, there are not many enterprises that use new and high technology to pform traditional industries.

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< p > Li Zhongping said: "there are some difficulties and problems in the investment, policy and financing of industrial parks."

In terms of investment, the textile and garment market is still not very prosperous, especially in the large number of orders of some export-oriented enterprises, and the domestic market is blocked. Most of the enterprises are slowing down investment and waiting to wait and see. At the same time, the government of the Yangtze River Delta and the Pearl River Delta region has introduced policies to make it difficult for local enterprises to move outward.

Land index is insufficient, so that some investment projects can not land.

Secondly, from the macro level, there are problems such as industrial pfer < a href= "//www.sjfzxm.com/news/index_q.asp" > supporting policies < /a > inadequate and inadequate efforts, which will affect the speed of pfer.

In terms of financing, under the influence of macro financial policies, such as the financing instruments such as medium-term notes, the sources of repayment of financing depend too much on the proceeds of land pfer, while industrial parks are in the initial stage of development. The uncertainty of future earnings leads to a substantial stage of financing with many institutions.

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