Pathfinder, Nike Brand Clothing Companies First Try Water Wearable Devices

< p > recently, the clothing companies such as Pathfinder and AOKANG International announced that they are actively promoting the layout of wearable devices.

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< p > reporter has learned that Pathfinder has recently launched the first outdoor intelligent Bluetooth bracelet for wearable devices, and has launched the first outdoor a href= "//www.sjfzxm.com/news/index_f.asp" campaign synchronized with the service of APP.

At present, the explorer's hand ring is still in the trial sale stage, and it has not been popularized in a large scale.

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AOKANG international, P A listed company, is also developing high-tech products such as shoes and step shoes, which will be introduced to the market in due course.

It is reported that AOKANG's shoes are similar to satellite navigation shoes. It is a popular category in the world. It combines GPS technology with shoes, indicating the direction. The step shoes can pmit motion data in real time.

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< p > smart wear is rising. The initiatives of Pathfinder and AOKANG can be seen as quick.

Some analysts pointed out that wearable devices can enhance the added value of clothing.

At present, the brand clothing industry is still in the ice cold period. In the pformation stage, the industry will inevitably face the problem of declining gross margin and declining performance. The industry urgently needs to find new ways to increase the added value.

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< p > the founder of the key Road Sports Consulting Co., Ltd., Zhang Qing, pointed out to reporters that for these enterprises, these measures on wearable devices are considered as an attempt.

"At present, wearable devices can be more closely related to sporting goods and consumers' lives. On the one hand, they can enhance brand's technological sense, and on the other hand, they can enhance the brand and user's viscosity.

These two brands should be considered from these two aspects. "

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > shoes and clothing industry < /a > independent commentator Ma Gang said that wearable set is not something new, "not necessarily how much money can be sold, but it can be a gimmick."

It is still an attempt for the Pathfinder, AOKANG and other enterprises to join the field. It is still early to talk about the market prospect.

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< p > in fact, the international sports giant Nike should be considered a step ahead in the industry.

In November 2013, Nike had already installed the second generation Fuelband Bracelet: Nike+FuelBandSE.

Nike has also published two smart sports shoes, both of which are integrated with Nike+ForceSensor sensing technology to send the user's motion data to the user's mobile devices through wireless data pmission and share it on a social network platform through display functions.

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< p > Nike, including Adidas, Lulu lemon (Lululemon), has already stride towards the wearable technology market.

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< p > Zhang Qing believes that the traditional hardware manufacturers use it as a means of profit, and clothing companies use it to enhance user perception.

It is pointed out that wearable devices are still in the initial stage, and there is still a long way to go in terms of functionality, comfort and applicability, but it will be a trend in the future.

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< p > Zhang Qing also pointed out that in the development of < a href= "//www.sjfzxm.com/news/index_h.asp" > wearable < /a > equipment, Nike was at the forefront and provided a good benchmark.

"In addition to providing equipment at the front end, Nike is more important to provide richer content and better user stickiness at the back end. This is the next stage of our local brand's efforts."

He believes that the hardware is not very difficult, and the higher threshold is the background, including data mining, data based services and user experience.

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