Luxury Brands Greet The Arrival Of Mobile Internet

< p > ITU predicts that in early 2014, the number of mobile phone users will exceed 7 billion.

At present, there are 6 billion 800 million mobile phone users in the world's 7 billion 100 million population.

The ITU World Report 2013 also found that more than 1/3 of the world's population was using the Internet.

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< p > the latest survey report by Gartner, a global technology research and consulting firm, shows that the total number of mobile phone users in China exceeded 1 billion for the first time in 2013.

Gartner analysts predict that in 2014, 443 million 500 thousand mobile phones will be sold in the Chinese market, and more than 1 billion 75 million mobile phones will be used.

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< p > the world is running into the mobile Internet age with a high-speed running posture, and business opportunities in the mobile Internet era are showing explosive growth.

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< p > February 25th, KPMG, together with an E-Commerce Research Report on China's online shopping released by mogujie.com, shows that with the continuous and rapid rise in penetration of smart phones, China's online and mobile luxury consumption has seen explosive growth. Social media and mobile devices are playing an increasingly important role in enhancing the volume of online shopping pactions.

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< p > the latest survey of 10200 consumers in China shows that 70% of the respondents said they would go shopping or search for luxury information every day through desktop computers, while 60% of respondents said they would carry out related activities with smart phones every day.

Research shows that people of all ages have more confidence in online shopping channels, including consumers spending more when a href= "//www.sjfzxm.com/news/index_c.asp" > online shopping < /a >.

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< p > in addition, according to the investigation report of McKinsey consulting company and Italy luxury trade group Altagamma, by 2016, online luxury goods sales will reach 15 billion euros, accounting for 5% of the total market share, and the performance of mobile terminals will also greatly improve, while online luxury goods sales in 2012 will be 700 million euros, accounting for 3% of the total market.

Bain consulting also points out that global online luxury sales will grow at a rate of 20% to 25% per year.

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< p > according to the data of Italy fashion online retailer Yoox in June last year, 27% of the traffic comes from mobile devices, and the actual purchase proportion of mobile terminals is also close to this figure.

Yoox pointed out that with consumers becoming more comfortable with internet shopping, about half of consumers will be able to browse clothes, shoes and other accessories from the smartphone terminal and tablet PC in three years.

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< p > Chinese consumers are gaining more and more brand information through mobile phone and other mobile device applications.

Of the mainland respondents, 43% had downloaded the brand apps, and 80% said they were willing to receive instant messages from the brand push.

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< p > luxury brand also open arms to welcome the arrival of mobile Internet. Chanel, Dolce&Gabbana and Fendi have launched mobile application software. Consumers can not only check the detailed address and relevant information of the brand entity store on Apple's mobile phone, but also see the latest fashion distribution on the handset.

Mobile phones are becoming more and more closely related to luxury goods.

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In a report released in 2013, < p > a href= "//www.sjfzxm.com/news/index_c.asp" > L2ThinkTank < /a >, in January 2013, among the 100 selected luxury brands, 70 luxury brands had at least one iOS mobile application, which was the same as that in December 2011.

However, with the popularity of mobile applications, the number of luxury brand applications provided by AppleStore also increased from 196 in 2011 to 238 in 2013.

The increase in the number of applications reflects part of the increase in tablet PC application development.

According to L2ThinkTank's data, 53% of the newly developed iOS applications are either iPad native applications or iPad and iPhone versions.

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Another notable change in < p > 2013 is the increasing application of < a href= "//www.sjfzxm.com/news/index_c.asp > > luxury brand < /a > Android, which indicates that luxury marketers believe that Android devices are favored by their affluent consumer groups.

A survey in December 2011 showed that 22% of luxury brands owned 28 Android applications.

As of January this year, 37% luxury brands owned 65 Android applications.

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< p > marketers, based on mobile phones and other mobile platforms, have developed a wider range of functions, not only in brand education, but also become an industry trend.

This change also shows that luxury brands want to use this platform to open direct communication with consumers.

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Louis Weedon, as the champion of global fashion, is also taking the big wave of P.

Last year, Louis Weedon officially released a fun mobile shopping platform in the United States. It not only displayed the top brand, the most IN fashion equipment online, but also created a comprehensive audio-visual experience for buyers.

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Less than P, but luxury brands like Louis Weedon's pioneering spirit are rare in the luxury goods industry. Mobile e-business has long been a deterrent to most conservative luxury brands.

On the one hand, fashion giants gradually favor the new position of "mobile phone", but on the other hand, they dare not move their mall onto the mobile home.

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