Win Win Win Cooperation Between Children's Wear And Cake Industry

"If you dare not cross the border, someone will come over to fight you." In this careless way, it was overturned. clothing In the era of business mode, more and more enterprises have realized that they can not rely solely on their own strength, but also should resort to cross-border cooperation.

This March, children's clothing enterprises bake out lovely cartoon cake on official WeChat. Plumbing enterprises have shot the first micro film and have to use mobile communication. Under the background of the current mobile Internet, cross-border cooperation is further combined with new media to further enlarge the cross-border effect.

　 Animation is used for cakes.

In March 3rd, there were several lovely Cupcake pictures on the WeChat subscription number of Xiao pi pi. Each of the 4 cupcakes had a small monkey with different shapes, or arms, or raised, or supine, or holding a heart-shaped pillow, and 4 naughty "little monkeys". Clothes & Accessories The expression is also different, very cute. It turned out that this is a small play children's clothing specifically tailored to a private dessert brand in Xiamen, the following is the traditional cupcakes, the above animation modeling uses the sugar processing technology, the cartoon image is the classic LOGO of the small play leather brand. Earlier, the clothing industry also appeared in the seven wolves and Shang tea products, Tianlun Tian together with China's good voice and other classic cross-border marketing cases, this time the children's clothing brand chose the cake shop which is consistent with its consumer groups.

"We are mainly considering that the two groups of people who consume cakes are women and children, which coincided with the audience of children's clothing, so they tried to cooperate." Lin Junkun, the manager of the small leather brand, said that the 4 cakes ordered by the trial have not been launched online, but they have been loved by many people only on the WeChat platform. "Next, we will make a batch of cakes combining with some offline activities, such as buying cakes for clothing, and also giving desserts. brand A certain position for their publicity and promotion, and in addition to the official micro-blog activities of the dessert brand, you can also provide coupons for children's clothing.