The Traditional Circulation Mode Has Been Overturned, And The Existing Business Mode Of Electric Business Is Out Of Date.

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< p > at present, the competition of the electronic business platform has entered the "distribution war" from the "price war", and some enterprises even launched the "one day Sanda" distribution service.

What kind of competition trend is reflected in the "distribution war" of the electricity supplier industry? Does this trend represent the direction of the future layout of the electric business enterprises? The reporter interviewed Mr. Luo Qingqi, an expert on home appliances industry, on these issues.

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< p > < strong > existing electricity supplier mode is outdated < /strong > < /p >.

< p > reporter: at the time when the main business platform of the whole country is making great efforts to strengthen the logistics distribution service, the sun Shun Shun mall has launched a new mode of "extreme speed purchase". How do we view the recent Logistics Dispute of the electricity supplier industry? < /p >

< p > Luo Qingqi: I think this is a new logic of the operation of the electronic business platform. Behind it is neither simple logistics nor simple online shopping, but the pformation of the logic of the whole business form.

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< p > Internet era is a time when users have absolute right to speak. Users become the dominant force in business activities, and satisfying users' personalized needs becomes the core task of enterprises.

From the perspective of the whole retail business, the development of the electricity supplier caters to the needs of users in the Internet era, and it also provides the possibility to meet the personalized needs of users.

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< p > however, the current < a href= "//www.sjfzxm.com/news/index_s.asp" > electricity supplier < /a > has evolved into a factory like circulation platform from the moment of its birth, and the "quick buying" activities launched by sun Shun fundamentally expand the connotation of the e-commerce platform. Under this mode, the electronic business platform is not only a simple product trading platform, but a rapid response system for user needs. On this platform, the user needs and products and services have been accurately and quickly butted.

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< p > < strong > traditional circulation mode is subverted < /strong > < /p >.

< p > reporter: Generally speaking, the electricity supplier exists as a circulation platform in the Internet era. From this point of view, what is the difference between the speed shopping activities launched by the sun and the sun? < /p >

< p > Luo Qingqi: This is the result of efficient collaboration of the industrial chain, and also an industrial practice of mass customization concept in the Internet era.

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< p > generally speaking, products will go through multi-storey distributors from factories to users' homes, which brings great inconvenience to user experience.

This inconvenience is concentrated in the two dimensions of price and service: in terms of price, product circulation costs remain high, and the terminal price of products is virtually promoted. At the same time, because of the differences in service strength between different platforms, users enjoy different services such as distribution, installation and so on. This has become a major drawback of traditional circulation mode.

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The "speed buying" mode proposed by P > sun is the essence of user thinking.

The extreme speed purchase mode can integrate manufacturing system, circulation system and service system, and carry out parallel operation of the industrial chain according to the needs of users, so as to better meet the needs of users. It should be said that this is a subversion of the traditional product circulation mode.

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< p > < strong > "retail manufacturing" outcrop angle < /strong > /p >

< p > reporter: from the market point of view, the speed purchase mode that has been launched recently has achieved good market performance, and has won wide acceptance by users. Will this mode become the norm? < /p >

< p > Luo Qingqi: in the future, adjusting the enterprise's < a href= "//www.sjfzxm.com/news/index_c.asp" > business mode < /a > will be normal according to the change of user demand. It should be said that this is the inevitable development of the future industry.

In my opinion, the pformation of the current enterprise's circulation mode can be regarded as an attempt. It is an early rehearsal of the industrial development mode in the future mass customization era, which leads to the closer and closer integration between the retail industry and the manufacturing industry.

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< p > from the perspective of the evolution rule of the entire retail industry, circulation must first become the hub of mining and collecting user needs, and the manufacturing links will be customized according to the real and precise user needs. This will become the mainstream of future retail development. Enterprises must adjust their strategies according to these changes before they can truly adapt to the changing market reality.

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