Gap Between Domestic And Overseas Children'S Outdoor Products Market Disappears

In recent years, children outdoors have an annual growth rate of more than 40%.

The exhibition is a wind vane that reflects the market development. From the recent Asian exhibitors' brand exhibitors, though the proportion of children's outdoor brands is not large, it shows a trend of increasing year by year.

At the same time,

The strong purchasing power has also attracted more and more brands to pay attention to and invest in outdoor children.

Outdoor is part of the foreign school education course.

According to the outdoor leisure participation report of the US outdoor Foundation (OutdoorFoundation) in 2014, the number of outdoor sports participants (over 6 years old) reached 142 million 600 thousand in 2013, and the total number of outdoor activities reached 12 billion 400 million, with an average of 87.4 participants per participant.

The report also showed that the participation rate of young people at the age of 13-17 remained stable. The participation rate of young people aged 6 and -12 and 18 years old, -24 years old, remained moderate.

On the whole, young people travel outdoors 5 billion times a year, with 99 per capita.

In terms of overall participation, young people participate in the most extensive outdoor activities such as running, riding, fishing, camping and hiking.

Outdoors is part of foreign school education courses, and China's international schools also have outdoor education links.

There are two kinds of outdoor education for young people abroad, one is profitability, the other is non profit.

Nonprofit is more common, mainly environmental protection and health related organizations take children to participate in outdoor activities, understanding nature, learning environmental protection.

The biggest body is the "boy scouts" all over the world, and the boy scouts emphasize the cultivation of character and personality and discipline.

For example, some simple ways: pupils knock on their neighbors, sell homemade biscuits, or write to people they don't know, so that they can buy homemade biscuits online.

It mainly trains children to boldly go out and solve their own problems.

However, the boy scouts also have a larger scale and sometimes go to the wilderness to cultivate their fearless spirit.

In short, the outdoor activities of young people abroad are very common. After a long period of development, the family has a good foundation, so there are more "voluntary coaches" who do not want to repay. In addition, parents have a high degree of recognition. From many photos of the competition, we can see that children are taken back or pushed to participate in outdoor sports such as marathons.

With these outdoor enthusiasm, it is obvious that the development of outdoor outdoor market for young people abroad is relatively stable and rising.

In recent years, parents in China have begun to pay attention to bringing children into the open air. The most common way is mountaineering, hiking and camping, especially camping. It is the best way for families to get outdoors and children to integrate into the open air.

"It would be better if we could teach children the knowledge of safety and first aid while giving them outdoor knowledge," which is the needs of a five year old mother.

In fact, there are many outdoor activities suitable for children, and skiing and rock climbing are also becoming more and more popular.

With the parents' attention to children's outdoor sports, children's outdoor products market has begun to rise, and the industry's attention has been paid to how the enterprises should exert their strength so that they can have a firm foothold in this market. It is generally believed that paying attention to the development of whole category is the key to do a good job in the outdoor market for teenagers.

In annual

A careful audience can easily find that brands such as AlpinePro, CAMKIDS, Columbia, Columbia, Kailas, Mu Gaodi, MobiGarden, Northland, Phoebe, Phibee, Columbia, Saint (Bernard), North (TheNorthFace), Pathfinder (Toread) and Ward (Ward) have taken a place in this market segment. Indeed, most of them are doing all kinds of products. Some of them have already developed outdoor children's clothing market ten years ago.

Developing earlier foreign brands -- Vaude

As early as ten years ago, Vaude, a famous outdoor brand in Germany, has developed a full range of outdoor products for children, from children's underwear to middle thermal clothing and outer clothing, and children's equipment from shoes and socks, scarves to backpacks.

Although sales of children's outdoor products account for a small part of Vaude's total sales, Li Mingji, marketing director of Vaude, said that the momentum of children's outdoor products is very good. From the sales point of view, the growth rate of children's outdoor products is far greater than the overall growth rate, so Vaude is very optimistic about the prospects of children's outdoor products.

There are many opportunities for children to run, jump, crawl and pull in outdoor activities, and pose many challenges to the clothes they wear.

Most children's outdoor products are dominated by colorful colors. Waterproofing and windbreak are the basic functions of products, and detailed design highlights humanization.

It is understood that manufacturers wear wearable, waterproof, breathable and fast drying materials, add advanced technology elements to the products, and adopt high-quality details and processing standards that are matched with adult clothing, and create more comfortable and durable children's clothing, and the grades of products are improved accordingly.

From the two points of "functional nature of raw materials" and "product structure and function", Vaude demands more professional technology and design sense for children's outdoor products. Compared with adults, children's skin is more sensitive, and the skeleton is small.