The Window Design Of Louis Vuitton Looks Very Distinctive.

Recently, Faye McLeod, the visual director of Louis Vuitton, published a book about her window shopping experience all over the world.

The title is simple, and it's called Louis Vuitton Windows.

It may not be a brilliant job, but since 2009, LV has been working in stores all over the world.

Her main duty is to make the LV store look attractive, simply to let people stop when they pass by the store.

Before working for LV, Faye McLeod works for Selfridges, Liberty and Topshop.

"My job is to speak in visual language," says Faye McLeod, 43. "We need to arouse people's emotional resonance."

I wonder if you can't walk in the street because the window is too beautiful.

In the fashion industry, for your eyes, a group of people are responsible for dressing up.

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Initially, due to the invitation of Marc Jacob, Faye McLeod joined LV.

In addition to the window design, she is also responsible for the LV design of the T show, for example, in 2012, LV spent 8 million dollars in the autumn and winter show, which was from the hands of Faye McLeod.

In March 2012, Marc Jacobs acted as

Design director's last show, Faye McLeod made him a giant fountain.

Her team now has 23 members, including illustrators, architects and product designers.

The way to create is usually to search for niche artists around the world.

"If we don't have Google, we can't work."

Faye McLeod jokes.

If she needs a silver arrow, the team usually needs to go to India to find the dyeing factory.

Faye McLeod says that only in India can she find the right color.

They also need to find Chinese factories for making dinosaur models to make gilded skeletons, or to find British models of movie props producing moose, giraffe and zebra models.

"Since 2009, there has been no change in my work," Faye McLeod said. "What I want to do is to combine the brand strategy with the concept of visual director and make a story out of it.

Although LV has changed a lot in recent years, the main essence has not changed.

If you read this book, you will find that what I have said has been running through my work in the past 6 years.

The publisher Assouline found Faye McLeod.

"In the past few years, when I passed by the 57 Avenue in New York, I always noticed LV stores, and in 2 to 3 weeks, they would be changed."

"I really want to know who is doing these windows, so I found the Faye McLeod," said Yaffa Assouline, founder of Assouline.