Ma Yun Called You To Make A Fake! Alibaba Twisting The Situation To Launch The World'S First Fake Platform

Recently,

The first co creation Committee of the rights holders was held, and the "platform for the co construction of rights holders" was officially released.

This is the first brand in the world to cooperate with brands.

Invites those who have strong desire to invest in the protection of the right of knowledge to work together to enhance the protection effectiveness of knowledge production.

The platform will provide the right people with suspected infringement links in real time through the big data model, so that the right people can complain at any time and anywhere, and identify the infringing act as soon as possible.

Zheng Junfang, chief administrative officer of Alibaba, said that knowledge production protection is an unavoidable problem in the development of the electricity supplier. It is also a global problem. It involves a large number of trademark rights and copyright disputes. The electronic business platform has its limitations on the professional knowledge of each brand, and it is determined that the fake products are subject to certain restrictions directly according to the model.

To this end, Alibaba officially launched the "rights to build platform", according to the brand rights of people to provide brands, product models, fake characteristics, combined with the big data model for the entire network search, at any time to the right person to provide professional judgment of suspected infringement links.

After making a judgement, the right person can initiate a key complaint through the credit complaint account.

According to the plan, the brand right person will confirm the content within 5 working days after receiving the link push, and can initiate a key complaint on the link confirming the infringement.

Once the complaint is established, Ali will also follow the big data platform, such as checking the matching degree between the link and the target product, revise the data model with the help of the right person, and even adjust the platform commodity control strategy, and finally return to the next round of knowledge production and protection operation.

Zheng Junfang said that "one can not be less" on the issue of knowledge production protection. Only the electronic business platform, brand rights holders and law enforcement agencies actively communicate with each other, and become allies, can we create a multi-mode participation and social co governance mode of knowledge production protection cooperation in a complex and changeable Internet environment, so as to get better experience and effect of knowledge production protection, and form a truly benign cycle.

On the same day, including LV,

HP, Adidas and more than 100 brands with long history at home and abroad, as well as the Sino British Trade Association (CBBC) and China Association of foreign investment enterprises.

The 7 major industry associations, such as the QBPC, gathered in Hangzhou to participate in the co Creation Conference.

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In the first half of 2016, Alibaba actively listened to the voice of brand owners and customized four major initiatives, including the creation of a Shanzhai brand innovation management mode based on "public appraisal" as the core to solve the brand rights holders' long-standing demand for rights protection.

In addition to routine complaints and offline attacks, Alibaba has launched four major actions, namely, "LOGO smear governance", "Shanzhai governance", "sweeping haze action" and "repeated tort management", which have achieved good results respectively.

Zheng Junfang introduced that only "sweep haze action", through the rule of propaganda, release interception, stock cleaning and other means of multi pronged approach, the "same section", "imitation", "comparable" or other brand names or through the brand name stacked and drained commodities have been strict and active disposal.

By the end of June 2016, the "haze action" had handled over 20 million merchandise suspected of improper use of other people's rights. It not only made the front page more relaxed, but also made the brand complaint volume drop by more than 5.

Zheng Junfang said that through the rational use of big data technology, "we can not only quickly find the offline manufacturing base, but also dig out pnational counterfeiting groups."

Alibaba has the world's leading active prevention and control system.

In 2015, with the help of the technology of tort recognition, the amount of fake commodities that Ali discovered and intercepted voluntarily was 8 times the amount of merchandise deleted by the brand owner after the complaint, and this figure has increased geometrically in the rapid upgrading of the tort recognition technology, up to 22 times in the first half of 2016.

That is to say, before the right person complained about a commodity, there were at least 22 counterfeit goods discovered by Ali and taken the initiative to deal with it.

Zheng Junfang told reporters after the meeting, "this is only part of our active prevention and control system. In addition, we have established the most professional image recognition system in the world, and real-time scanning through picture algorithm technology.

In short, our technological upgrading can effectively help brand rights holders to reduce the cost of safeguarding rights and improve the efficiency of knowledge production protection.

As Ali's chief anti-counterfeiting officer, Zheng Junfang also tucking out the difficulties encountered by the e-commerce platform in implementing the protection of intellectual property.

She pointed out that for a large number of trademark rights and copyright disputes, the e-commerce platform has limitations on each brand's professional knowledge, and the fake goods are subject to certain restrictions directly according to the model.

However, in reality, the right people randomly identify, do not cooperate with the appraisal, or even forge forged credentials, and provide false trademarks, complaints, authorization letters and other bad acts, which frequently affect the normal rights protection work of the platform, and also cause harassment to the management of the normal sellers.

In a recent infringement complaint, Alibaba launched a sampling test for a well-known cosmetics group in South Korea and launched a spot check on its official flagship store. However, the first time the brand China team identified and the two re inspection results were all fake.

Subsequently, the sample was sent to the South Korean headquarters and finally identified as genuine.

"The fight against counterfeiting needs the joint efforts of the whole society, and the Alibaba family is definitely not."

Zheng Junfang said that Ali developed a platform for the construction of "rights holders", and invited them to join the integrity rights protection mechanism of Ali and cooperate with the good faith holders who have strong desire to participate in the protection of intellectual property.

"We hope that through this Internet based co construction mode, we can truly empower the right people to help them enhance the efficiency of knowledge production protection and reduce the cost of counterfeiting."