The Online Fashion And Luxury Market Is Becoming More And More Important.

At present, the electricity supplier has become a very important channel for luxury sales. The report predicts that the online luxury goods sales market will double to 12% in 2020 and three times to 18% in 2025, making the electricity supplier the third largest luxury market in the world after China and the United States.

As Dior tries to test the water bag business in the Chinese market, it will further produce the industry following effect, bringing new changes to the whole luxury brand handbags and garment industry.

According to a data report, although 3/4 of luxury purchases still occur in physical stores, consumers actually see or hear product information on the Internet before they are affected.

In other words, digital channels have become a leader in luxury shopping.

According to a survey published by KPMG on the consumption of online shopping in China, the consumption of online and mobile luxury goods has exploded as a result of sustained and rapid growth in the popularity of smart phones.

45% of respondents said that most of their luxuries were purchased through Internet channels, of which WeChat became domestic.

The largest traffic entry, obviously, Dior is beginning to look for market opportunities in this field.

Industry analysts say high-end luxury goods fail to provide the mass market.

The experience has lost their historical advantage. Now the problem is how they can make up for this gap.

Bruno Pavlovsky, the president of the Chanel fashion department, had also rejected the business in 2014, but the market environment had been reversed in just a year.

"The online fashion and luxury market is becoming more and more important, especially when it comes to it.

The company realizes that increasing physical stores is no longer the only choice. "

Luca Solca, a bank analyst in Paris, France, said earlier.

Last year, Chanel launched the Coco Crush premium jewelry series through Net-A-Porter's online pop-up store to catch up with the broader wave of e-commerce.

Now, China's luxury market has been penetrated, and the forefront of the market has been occupied. Luxury brands are looking for more opportunities for growth, giving consumers the convenience of online shopping.

In October of last year, Cartire opened the WeChat business platform, which no one had ever thought of 2 years ago. Cartire, a jewelry giant, would go down to develop the online shopping market. The new era started without mercy.